Enhance Your Members’ User Experience (UX)

No matter the mission, size, or benefits, Membership associations all have one thing in common: their members are their customers. Delivering top customer service is paramount to recruiting and retaining those members. Typical examples of customer service delivery outlets include face-to-face meetings and telephone calls, but one place that can get overlooked is your website.…

Simplification is the Path to Harmony in 2020

As 2019 begins to wind down, I am reflecting on what I learned this past year. The main concept I keep returning to is a message I learned attending my first .OrgCommunity Solutions Day: “Keep it Simple.”   You Can’t Be Everything to All Your Members  Garth Jordan, Chief Strategy Officer and Senior Vice President of the Healthcare…

GUEST BLOG: Life After Launch

When launching a new AMS platform, people often plan for the “go-live” and less so for the daily use, new integrations, and ongoing management that the system will require. As a companion to our previous joint webinar, Life After Launch, Rebecca Achurch of Achurch Consulting breaks apart the first 12+ months into manageable pieces so that…

Being “SMART” About Choosing Your AMS

A few years ago, the American Nurses Association went through a major shift in their membership structure that significantly reduced the number of their members. At ASAE Annual they discussed their process of strategically gaining back members with the help of a marketing consultant. In addition to the amount of research they compiled examining their…

Understanding and Using Engagement Scoring

At ASAE Annual, there was a very informative session called “Finding Highly-Engaged Members Through Engagement Scoring.” It outlined goals and initiates to engage members. It also identified a scoring model designed to help organizations better quantify engagement. There is no denying that engagement scoring can significantly improve your member engagement initiatives. So the question becomes:…

Increasing Your Members’ Engagement Journey

Increasing Membership engagement is at the forefront of every association’s strategic plan. The only way to increase your members’ engagement is to increase valuable communication. It needs to go from member to member, from member to organization, and from the organization to its membership. It is your job as a thought leader to put the…

Creating a Successful Digital Project Plan

Successful Association leaders are those who think strategically. If you are a leader whose organization is considering a major digital change, careful planning is necessary to ensure success. Your plan needs to incorporate vision, insight, reality, and your constituents. The following six steps can help you navigate your next digital project from planning through to…

Don’t Outsource – Innovate

On a recent ASAE Collaborate thread, an association leader for a small organization broached the subject of outsourcing a variety of functions. “Alice” said they currently outsource accounting and payroll. So, she requested assistance finding outsource outlets for the following: Front Line Membership (resetting passwords, purchasing membership) Membership Renewals (reminders, mailing, telephone calls) Meeting Help…