Skype for Business is Out – Teams are In

For many of us currently using Microsoft Office 365, the Skype for Business feature has become the instant messenger of choice when trying to reach our fellow team mates. It quickly lets us know who is online, available, in a meeting or otherwise busy and others can likewise see your status. While this feature is…

Your Members are Texting – Are You?

Going to a public place and passively people watching used to be a fun pastime. In the not-so-distant past you might have seen a group of teenage girls giggling while checking out a cute boy from their class or two business professionals walking by, talking to each other about a big client. Today you would…

Tips for Launching a Digital Transformation in an Analog World

Why Transform? Years ago, we started working with an association that thought they wanted to upgrade to a progressive association management solution (AMS) like Altai’s. They only offered yearly memberships and hosted one event annually. Their membership was comprised of individuals who participated in a historical event, and their membership was declining. They weren’t looking…

Altai’s 4 Pillars of Commerce

Altai has built its Association Management System (AMS) on the foundation of three principles: Content, Commerce, and Community. Featured here is Commerce. While associations and nonprofits, by design, do not produce “profits,” they still need to generate revenues to function. Commerce is the backbone of an organization’s revenue stream. By definition, commerce relates to the…

2017 MM&C Conference Booth Prize Winner

At last week’s Marketing, Membership & Communications Conference put on by ASAE in DC, we were excited to have the opportunity to award our booth prize of a virtual reality headset to Jennifer Williams. Jennifer is the Marketing Manager for the Water Environment Federation, a membership and advocacy organization based in Alexandria, Virginia. The Water…

CRM: An Evolution

CRM – The Full Scope When organizations implement a CRM, their top IT people focus on implementation and integration. Often the focus is kept on the technical aspects of the software, which is important for ultimate use, but unfortunately can lead to problems if the “big picture” is not taken into consideration. CRM is more…

Microsoft Acquires LinkedIn – What That Means for CRM

On June 13th it was announced that Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion. This acquisition is part of Microsoft’s growing plan to expand its scope for its corporate customers. Career management, which is built into our product, has always been important to our clients and their…