Continuing Education: The Membership Booster

In today’s complex marketplace, professionals are looking for the best ways to get started in their careers, take their careers to the next level or switch careers completely. Debates are waged about whether to get an academic degree, pursue professional certifications or achieve some combination of the two. Regardless of the path chosen, there is…

Closing the Millennials Membership Gap

Altai attendees of the ASAE’s Great Ideas Conference came back surprised that the two main themes that emerged were: 1) Association Management Systems (AMS) were holding back many organizations’ progress; and 2) Membership rates are going down across all organizational demographics. On the surface there may not appear to be a direct link between these…

What Your Nonprofit / Association is Not Hearing: The Need for Social Media Listening Part 2

How Organizations Can Benefit from the Right Kind of Social Media Strategy In addition to helping to drive the type of content that would be beneficial to post to their own social media outlets, nonprofits/associations should implement the following steps:                       1.  Listen Everywhere                       2.  Analyze Sentiment                       3.  Drive Engagement  1.   Listen…

What Your Nonprofit/Association is Not Hearing: The Need for Social Media Listening Part 1

The way organizations conduct business has changed drastically over the past 30 years.  From typing memos on typewriters to using multifunctional PC’s or from hand writing “While You Were Out” notes to texting executives messages on their smartphones, technology has influenced not only how organizations conduct business but also how they disseminate information to their…