GUEST BLOG: Life After Launch

When launching a new AMS platform, people often plan for the “go-live” and less so for the daily use, new integrations, and ongoing management that the system will require. As a companion to our previous joint webinar, Life After Launch, Rebecca Achurch of Achurch Consulting breaks apart the first 12+ months into manageable pieces so that…

Being “SMART” About Choosing Your AMS

A few years ago, the American Nurses Association went through a major shift in their membership structure that significantly reduced the number of their members. At ASAE Annual they discussed their process of strategically gaining back members with the help of a marketing consultant. In addition to the amount of research they compiled examining their…

Understanding and Using Engagement Scoring

At ASAE Annual, there was a very informative session called “Finding Highly-Engaged Members Through Engagement Scoring.” It outlined goals and initiates to engage members. It also identified a scoring model designed to help organizations better quantify engagement. There is no denying that engagement scoring can significantly improve your member engagement initiatives. So the question becomes:…

Increasing Your Members’ Engagement Journey

Increasing Membership engagement is at the forefront of every association’s strategic plan. The only way to increase your members’ engagement is to increase valuable communication. It needs to go from member to member, from member to organization, and from the organization to its membership. It is your job as a thought leader to put the…

Creating a Successful Digital Project Plan

Successful Association leaders are those who think strategically. If you are a leader whose organization is considering a major digital change, careful planning is necessary to ensure success. Your plan needs to incorporate vision, insight, reality, and your constituents. The following six steps can help you navigate your next digital project from planning through to…

Don’t Outsource – Innovate

On a recent ASAE Collaborate thread, an association leader for a small organization broached the subject of outsourcing a variety of functions. “Alice” said they currently outsource accounting and payroll. So, she requested assistance finding outsource outlets for the following: Front Line Membership (resetting passwords, purchasing membership) Membership Renewals (reminders, mailing, telephone calls) Meeting Help…

Maximizing the Use of Planning Apps for Your Association

One of the universal activities common to all associations is planning meetings, big and small. Using effective planning apps are paramount in keeping your team informed, connected, and collaborating. Many organizations use Google Calendar, Trello, or Jira to manage their planning activities. While those apps are good, if you are an Office or Dynamics 365…

Flow Saved Us Hundreds of Coding Hours – It Can Do the Same for You

“What was months and weeks is now days and hours”  The 4th Industrial Revolution is all about the “rapidness” of software solutions. What used to take months and years now takes hours and days to accomplish. To do this we need to leverage new tools and adopt a new way of thinking. Recently we applied this idea to a client request that we digitally re-imagined.    One of…