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September 22nd, 2023 By Hannah Shankle

As a young marketing professional, I have grown up in a world of constant technological advancements. However, the recent explosion of AI is something different, and truly defines a start to a significant shift. AI is not just a buzzword but a transformative technology with the potential to revolutionize how associations operate and engage with their younger members.

The Copilot Effect

The recent announcement of Copilot in Windows 11 is just the tip of the iceberg. With first a beta expansion into Dynamics 365, and now into Windows 11, . AI’s role in our daily lives is evolving. It’s no longer a standalone tool; it’s a digital companion, a personal assistant at our fingertips, enhancing our efficiency. 

For associations, Copilot offers endless possibilities. It simplifies complex tasks, such as document creation and data analysis, catering to Gen Z’s tech-savvy expectations. It delivers data-driven insights, automates member engagement, and streamlines multitasking. This level of productivity aligns perfectly with Gen Z’s expectations.

The integration of Copilot into Windows 11 signals a significant shift, making AI an indispensable companion in our digital lives. Its potential to enhance productivity and provide valuable insights holds promise for associations looking to engage Gen Z effectively.

Member Engagement Tailored for Gen Z

As a marketing professional, I live and breathe member engagement. AI takes this to a whole new level. It doesn’t just analyze member behavior, it predicts their needs, and suggests tailored engagement strategies. It’s like having a full research team tells you how to attract members and keep them actively involved and happy.

With the help of Copilot’s Query Assist feature in Dynamics 365 for Marketing, associations can effortlessly create segmented audiences. This simplifies the market segmentation process, enabling the association to tailor campaigns specifically for Gen Z. This not only saves time but also ensures that the messages resonate with younger members, enhancing engagement and satisfaction.


Data-Driven Decision Making

I may be young, but I’ve come to understand that data is the backbone of successful marketing. AI doesn’t just collect data; it turns it into actionable insights. And let’s face it, being data-driven is no longer an option; it’s a necessity in today’s fast-paced world.

An association can harness Copilot to analyze member data in real-time. Copilot can provide insights on specific member characteristics, preferences, and purchase behavior. It helps us understand what’s working and what’s not, enabling us to make intelligent decisions tailored to Gen Z preferences.

In this case, an association can use Copilot to compile data from younger members to create highly personalized campaigns. In turn, boosting engagement and retention among younger members.

AI’s Limitless Potential

The beauty of AI lies in its boundless potential. Whether it’s optimizing virtual events, offering personalized content recommendations, or enhancing the recruitment process, AI is a game-changer for associations.

Copilot extends its prowess to applications like Word, Excel, PowerPoint, Outlook, and Teams. It comprehends and responds to user input, simplifying tasks and making engaging with Gen Z a breeze.

AI is accessible to everyone. Its user-friendly nature ensures that professionals of all ages can harness its power, making it a valuable asset for associations seeking effective engagement with younger generations.

What’s Next?

In conclusion, AI is reshaping associations’ member engagement strategies. With Copilot’s integration into Microsoft tools, we’re witnessing a pivotal moment in the digital landscape. AI has evolved from a standalone tool into a trusted companion that simplifies tasks, provides valuable insights, and enhances productivity. This transformation aligns perfectly with the expectations of tech-savvy Gen Z members who demand seamless and data-driven experiences. As a young marketing professional, I’m excited about the limitless potential of AI in reshaping how associations attract and engage younger generations. It’s not just a buzzword; it’s a powerful tool that promises a brighter future for associations and their Gen Z members!

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