Optimizing Operations: The Third Key to Digital Transformation

The next installment of our  Digital Transformation blog series involves Optimizing Operations. By automating mundane tasks and driving business efficiencies to a Cloud platform, an organization will inherently optimize their operations and accelerate their responsiveness. The Cloud provides previously unprecedented flexibility for all your IT operations that can be specifically designed to fit any organization’s needs.…

Your Members are Texting – Are You?

Going to a public place and passively people watching used to be a fun pastime. In the not-so-distant past you might have seen a group of teenage girls giggling while checking out a cute boy from their class or two business professionals walking by, talking to each other about a big client. Today you would…

Tips for Launching a Digital Transformation in an Analog World

Why Transform? Years ago, we started working with an association that thought they wanted to upgrade to a progressive association management solution (AMS) like Altai’s. They only offered yearly memberships and hosted one event annually. Their membership was comprised of individuals who participated in a historical event, and their membership was declining. They weren’t looking…

2017 MM&C Conference Booth Prize Winner

At last week’s Marketing, Membership & Communications Conference put on by ASAE in DC, we were excited to have the opportunity to award our booth prize of a virtual reality headset to Jennifer Williams. Jennifer is the Marketing Manager for the Water Environment Federation, a membership and advocacy organization based in Alexandria, Virginia. The Water…

CRM: An Evolution

CRM – The Full Scope When organizations implement a CRM, their top IT people focus on implementation and integration. Often the focus is kept on the technical aspects of the software, which is important for ultimate use, but unfortunately can lead to problems if the “big picture” is not taken into consideration. CRM is more…