Better Membership Engagement Through Video

Video enables your members to engage with you more easily by enriching their experiences within the context of your daily work. Instead of relying on telephones and email, your team can expand their interactions through video via your web portal, community, social media, and other collaboration tools. Most association leaders felt blindsided by the sudden…

Simplification is the Path to Harmony in 2020

As 2019 begins to wind down, I am reflecting on what I learned this past year. The main concept I keep returning to is a message I learned attending my first .OrgCommunity Solutions Day: “Keep it Simple.”   You Can’t Be Everything to All Your Members  Garth Jordan, Chief Strategy Officer and Senior Vice President of the Healthcare…

Engage Members: The 1st Key of Digital Transformation

In our previous blog post, Tips for Launching a Digital Transformation in an Analog World, we referenced that there are Four Keys to Digital Transformation: Engage Members Empower Employees Optimize Operations Transform Products and Services The first key, Engage Members, is something that associations and nonprofits wrestle with on a daily basis. To engage those…