Social CRM – Part 2: What’s the Benefit of a Social CRM vs. a Traditional AMS?
Quite frankly, it’s about business. Does this sound familiar? Your membership is growing, you want to add new lines of business, and your staff is more focused on processes than members. Your 25 year old association management software (AMS) has data in different areas; you don’t know what is working and what is not working and…
