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  • Why Altai
    • Technology
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Tag Archives: Social CRM

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Social CRM – Part 2: What’s the Benefit of a Social CRM vs. a Traditional AMS?

BlogBy Mike FryeNovember 23, 2015

Quite frankly, it’s about business. Does this sound familiar? Your membership is growing, you want to add new lines of business, and your staff is more focused on processes than members. Your 25 year old association management software (AMS) has data in different areas; you don’t know what is working and what is not working and…

Social CRM – Part 1: It Says It’s a CRM, but Is It Really?

BlogBy Mike FryeOctober 23, 2015

As a Partner at Altai Systems, Inc., I am frequently asked, “Why do I need a Social AMS/CRM?” by those unfamiliar with the system. So in response to that question, I wanted to write a blog article about some advantages a Customer Relationship Management (CRM) system has over a traditional Association Management System (AMS).  If you…

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