Continuing Education: The Membership Booster

In today’s complex marketplace, professionals are looking for the best ways to get started in their careers, take their careers to the next level or switch careers completely. Debates are waged about whether to get an academic degree, pursue professional certifications or achieve some combination of the two. Regardless of the path chosen, there is…

What Your Nonprofit/Association is Not Hearing: The Need for Social Media Listening Part 1

The way organizations conduct business has changed drastically over the past 30 years.  From typing memos on typewriters to using multifunctional PC’s or from hand writing “While You Were Out” notes to texting executives messages on their smartphones, technology has influenced not only how organizations conduct business but also how they disseminate information to their…