Altai’s recent joint webinar with ReviewMyAMS, Selfie Culture’s Effect on Member Engagement, explored the idea of how the selfie phenomenon has given a voice, a visual representation, to many – most notably to previously marginalized groups. The youngest generation of social media users, Generation Z, has become particularly adept at using selfies to help tell their personal stories and encourage engagement in causes in which they are passionate. Associations and nonprofits were encouraged to take a page from selfie culture and use images and stories to further their own engagement initiatives. While those efforts are important as a part of the engagement process, one tool that works particularly well in enabling organizations to interact with their members across multiple social media channels quickly and easily at one time, is Microsoft’s Social Engagement.
The social engagement tool allows users to collect data from various social media websites and presents that data in charts and graphs that then allows users to respond to a comment in real time, spot emerging trends in people’s comments, track sentiment of a particular initiative and more. Issues can quickly be resolved with machine learning, sentiment and intent detection, and automatic routing. In addition, users can receive personalized, intelligence-driven recommendations for content to share on LinkedIn, Twitter, or Facebook.
How Does it Work with Selfie Culture?
As recommended in the selfie culture webinar, if associations use hashtags (in the example below #AI was used) various charts can help you get a view of how that hashtag is tracking.
By following the hashtag through tagging, associations can respond directly to posts for which they are tagged and even view the images members are posting. When the user is alerted, s/he can then decide to respond, whether or not to re-post the image (which would be particularly useful if the selfies/images are taken at the user’s organizational event), or monitor the overall sentiment of the initiative. Through the automation built into the tool, opportunities for real-time engagement are endless: contests can be easily monitored, questions can be instantly answered, sentiment to an advocacy campaign can be quickly measured, etc.
Score Your Members’ Engagement
The social media monitoring tool is free for users of Microsoft Dynamics 365. When associations and nonprofits are using this tool with an AMS like Altai’s (because it is built within Microsoft Dynamics 365), the engagement of individual members can also be tracked via the Altai Engagement Points feature. With this, individuals who are very active in an organization can be rewarded and/or encouraged to take more leadership roles in the organization. When the opposite is true and an individual member has a low engagement score, a concerted effort can be made to reach out and see what can be done to help that individual feel more engaged.
If you’d like to learn more about how your organization can utilize these exciting Microsoft Social Engagement tools to interact with and quantify today’s #SelfieCulture devotees engagement, click the link below: