Just in time content is a philosophy borrowed from manufacturing to create ultra-efficient processes that don’t waste time or money. AI is now able to curate the digital signals that a member gives off. For example, “A member prospect graduates, lands an internship, creates a LinkedIn profile, visits your association’s website, begin to like certain subjects and ignore others. They post, tweet, TicToc, about their new industry, get hired fulltime, update LinkedIn.”
Each action creates digital signals which AI is able to connect and understand creating a previously hidden value that can now be utilized to highlight content for your member in their portal which you built using Altai’s Portal Plugin.
Finally!!, prospects and members are delivered the right content at the right time on the right device.