Video enables your members to engage with you more easily by enriching their experiences within the context of your daily work. Instead of relying on telephones and email, your team can expand their interactions through video via your web portal, community, social media, and other collaboration tools. Most association leaders felt blindsided by the sudden shift of moving their operations and events completely virtual. Now it’s time to flip the script and consider opportunities you otherwise wouldn’t notice. Let’s get out of our old mindsets. Get creative with membership engagement through video!
Turn on Your Webcam
Lately we’ve all seen more of our colleagues’ homes and families than ever before – and that’s okay! Sharing this part of your life with others humanizes you and makes you more approachable. Prior to COVID, it was practically taboo to let a business acquaintance hear your dog bark or see that you were at home. With everyone at home, that sense of artificial “decorum” is thrown out the window. When interacting with your members, let them see your smiling face in whatever room works for you.
After being stuck at homes, more people are embracing viewing and producing video than ever before. When reaching out to your members, make your digital communications more impactful by delivering messages that capture personality and emotion through video.
If you’re on Office 365, and especially if you’re using Microsoft Teams, you can also utilize Microsoft Stream to help you upload, view, and share videos securely. You can share recordings of webinars, meetings, presentations, training sessions, or other videos that aid your members’ engagement with your content. Microsoft Stream also makes it easy to share comments on a video, tag timecodes in comments and descriptions to refer to specific points in a video to help spark a discussion between your members and their colleagues.
Deliver More Effective Learning
Video can increase engagement and knowledge retention for training and education and enable everyone to contribute with peer-to-peer information sharing. Tools like Microsoft Stream also offer speech to text, auto-generated closed captions, and face detection features to create more ways for people to find and interact with your videos—so everyone can access relevant content quickly and easily.
Tracking Your Engagement
Having a cloud based AMS platform (like Altai Systems that is hosted in Microsoft Azure) can also help you measure your video engagements via engagement points calculated for each member. By tracking your engagements, you can learn what efforts are working or not working, who is or is not engaged, and what ways you can better engage with your members. Every successful association leader knows that engaged members are more loyal, spend more, and initiate more referrals for your organization than less engaged members. So, put on your best top, flash your brightest smile, and get ready for your close-up – video is here to stay.
If you are interested in learning more about how to use engagement points and Altai’s association management software platform built within Microsoft Dynamics, contact email@example.com or register for our next high-level demo for more information.