2017 MM&C Conference Booth Prize Winner

At last week’s Marketing, Membership & Communications Conference put on by ASAE in DC, we were excited to have the opportunity to award our booth prize of a virtual reality headset to Jennifer Williams. Jennifer is the Marketing Manager for the Water Environment Federation, a membership and advocacy organization based in Alexandria, Virginia. The Water…

CRM: An Evolution

CRM – The Full Scope When organizations implement a CRM, their top IT people focus on implementation and integration. Often the focus is kept on the technical aspects of the software, which is important for ultimate use, but unfortunately can lead to problems if the “big picture” is not taken into consideration. CRM is more…

Continuing Education: The Membership Booster

In today’s complex marketplace, professionals are looking for the best ways to get started in their careers, take their careers to the next level or switch careers completely. Debates are waged about whether to get an academic degree, pursue professional certifications or achieve some combination of the two. Regardless of the path chosen, there is…

Closing the Millennials Membership Gap

Altai attendees of the ASAE’s Great Ideas Conference came back surprised that the two main themes that emerged were: 1) Association Management Systems (AMS) were holding back many organizations’ progress; and 2) Membership rates are going down across all organizational demographics. On the surface there may not appear to be a direct link between these…

What Your Nonprofit / Association is Not Hearing: The Need for Social Media Listening Part 2

How Organizations Can Benefit from the Right Kind of Social Media Strategy In addition to helping to drive the type of content that would be beneficial to post to their own social media outlets, nonprofits/associations should implement the following steps:                       1.  Listen Everywhere                       2.  Analyze Sentiment                       3.  Drive Engagement  1.   Listen…