Altai has built its Association Management System (AMS) on the foundation of three principles: Content, Commerce, and Community. Featured here is Commerce. While associations and nonprofits, by design, do not produce “profits,” they still need to generate revenues to function. Commerce is the backbone of an organization’s revenue stream. By definition, commerce relates to the…
At last week’s Marketing, Membership & Communications Conference put on by ASAE in DC, we were excited to have the opportunity to award our booth prize of a virtual reality headset to Jennifer Williams. Jennifer is the Marketing Manager for the Water Environment Federation, a membership and advocacy organization based in Alexandria, Virginia. The Water…
CRM – The Full Scope When organizations implement a CRM, their top IT people focus on implementation and integration. Often the focus is kept on the technical aspects of the software, which is important for ultimate use, but unfortunately can lead to problems if the “big picture” is not taken into consideration. CRM is more…