Social CRM – Part 1: It Says It’s a CRM, but Is It Really?
As a Partner at Altai Systems, Inc., I am frequently asked, “Why do I need a Social AMS/CRM?” by those unfamiliar with the system. So in response to that question, I wanted to write a blog article about some advantages a Customer Relationship Management (CRM) system has over a traditional Association Management System (AMS). If you…